Updated Feb 2021 – Eid Mubarak! Whether you celebrate Eid in UAE, in KSA or will spend the Eid holiday somewhere else in GCC/MENA, the weeks leading up to and including Eid al Fitr 2021 will be one of the most important marketing periods in the year. So read our guide, plan your digital marketing campaigns, and earn more this Eid al Fitr!
Eid al Fitr 2021 Sales Growth Potential
Eid in UAE, KSA, Kuwait, Egypt and other GCC/MENA markets has become a strategic seasonal marketing time for affiliate marketers.
As we mentioned to you in ArabClicks’ Ramadan PDF Guide, this season has greater opportunities than most times in the year to improve your promotions and achieve greater income during these Eid holidays.
This is because of all the Eid Holiday sales on everything people need to prepare – fresh fashion, standout makeup looks, dining and entertainment & gifts of all kinds including large household appliances.
Read on – you’ll find everything you need during Eid al Fitr 2021 so you can increase your income and have an Eid Mubarak.
Eid al Fitr 2021 in the Time of Corona
This Eid al Fitr 2021 may feel different than other Eid Holidays in light of the CoronaVirus crisis, but it is still a time for joy, love, zakat and moral transcendence.
Affiliate marketing has the advantage of adapting to the conditions and rapidly changing behavior of consumers, so despite the repercussions of the crisis you can definitely maintain your income!
The CoronaVirus may have caused painful blows to some sectors and industries, but it in turn has allowed the online purchasing sector and industries like affiliate marketing to grow!
Of course, this growth is accompanied by greater profits in response to consumer needs, which have been changed by changing their behaviors and their general course of life! This growth in ecommerce has once again cemented online marketing as a necessary marketing behavior to tackle the crisis, driven by government efforts to promote it as an alternative to visiting stores.
Additionally, through marketing, you can contribute to meeting the needs of your audience so they can adhere to the restrictions and continue their lives naturally. Right now, it is expected that preventive and precautionary measures will remain intact until the end of Ramadan and through Eid al Fitr 2020, so your audience will be facing greater challenges this season.
We at ArabClicks try to help affiliate marketers cope with changing situations and face challenges to maintain their income – check out our guide to Affiliate Marketing during Corona
Most importantly, don’t worry! Simply read on for lots of opportunities to maintain and boost your income for Eid in UAE, KSA and the rest of GCC/MENA – with new marketing trends and smarter strategy building. We’ll guide you through the creation of a straightforward, flexible marketing strategy that can advance your seasonal income by focusing on audience needs that have not been reduced – only changed.
The Eid holidays are festive, pure in nature, and a wonderful time to spread love and happiness among those who celebrate it. And since joy increases spending, there is no doubt that online shopping will grow in the second and third days of Eid al Fitr 2021, compensating for a bit lower spending in the days leading up to Eid holidays.
And don’t forget that the third week of Ramadan represents not only the height of Ramadan spending but people are also preparing for all of their fashion, makeup, food dishes and gifts for Eid al Fitr – so start early and push hard, and you’ll earn from several different purchasing peaks during the Eid holidays.
Here are the best categories, products and services that will attract your audience during Eid in UAE, KSA and the GCC/MENA region. Read on for the most important tips to improve your audience engagement, achieve organic reach, increase the number of conversions and with this, your affiliate income!
Eid Al Fitr 2021 – Save Your Best Campaigns Until after Eid!
Here’s a surprising statistical fact about e-shopping behavior on Eid al Fitr – and corroborated by purchases last year during Eid in UAE, KSA, Kuwait even Egypt.
The number of purchases decreases in the days leading up to the Eid holidays, and it returns and increases after the first day of Eid al Fitr, starting from the second day. This is due to several reasons, the most important of which are:
- Eid Holiday Celebrations – Those who celebrate Eid in UAE, KSA & the rest of GCC/MENA were busy with visiting relatives and loved ones, exchanging gifts and eating together.
- Brick-and-Mortar shopping – Celebrants go out together to the mall together to shop and eat – although with CoronaVirus restrictions, this is not likely to happen during Eid al Fitr 2021.
- Eid Holiday Prep has finished –
Usually people prepare for Eid al Fitr from the second or third week of Ramadan, which is when you should be promoting, because there is amazing growth in online shopping.
By the end of Ramadan, the revelers have completed their preparation for the feast and received their orders.
- Brand New Sales – E-stores and brands usually offer great Eid al Fitr deals, Eid Al Fitr discounts, and last minute deals that attract many shoppers after the first evening of the Eid holidays.
In this way, sales dip just before Eid, and rise again during the second day.
Note that the number of sales only drops sharply but does not cease altogether! Some people continue to shop online and keep up with their favorite e-stores.
So be sure to engage with your audience so you can so that you can find out what their needs are and provide them with solutions.
Best Categories & Products For Eid Al Fitr 2021
As described in some detail above, it is expected that the number of online purchases will decrease in the days leading up to Eid al Fitr 2021 including the first day of the Eid holiday. So the Eid al-Fitr 2021 shopping season can be divided into two parts:
- Before Eid Al-Fitr
- After Eid Al-Fitr
As mentioned earlier, the second and third week of Ramadan is the peak period in Ramadan shopping because there are people buying not only for the remainder of Ramadan, but also planning fashion, gifts and special food dishes for Eid in UAE, KSA & the rest of GCC/MENA.
Shopping Trends Before Eid al Fitr 2021
Online shopping activity in the period from the fourth week until the holiday decreases overall, but this doesn’t have to be the case with your audience!
Here your role is in monitoring the activities and interests of your fans to take effective action as soon as you notice a decrease in spending.
This pivots upon 2 things. One, you being able to recognize and connect to your audience’s needs during this period. And two, upon you being able to promote affiliate offers to your followers with relevant and attractive products from advertisers to address these needs.
Some of your followers may be shopping for certain products that are crucial in preparation for Eid in UAE and KSA especially, as your audience in these two geos will be expecting fast convenient service on everything – even at the last minute.
Since we are talking about the period just a few days before Eid holidays, it is important for the advertiser to provide fast shipping and express delivery service in order to satisfy the customer.
Trending Categories & Products Before Eid al Fitr 2021
Here are the best categories to promote leading up to Eid:
Especially near the end of Ramadan, people are tired of cooking big elaborate meals so they start to spend on takeout and restaurants.
Additionally, people will want to prepare for the Eid holiday special food items for which they will purchase the ingredients in the two weeks before Eid al Fitr.
In the few days just before the Eid holiday, your audience will focus on fresh food items like meats, fruits, and vegetables.
Earn from the trend! Promote restaurant delivery and grocery – especially those grocery stores that focus on fresh fruits and vegetables. Just login to ArabClicks (or Sign up) & get the best coupons and deals on food offers – so you earn lots of money this Eid al Fitr 2021.
Home and Cooking appliances
While it might seem like the big cooking and entertaining season is coming to a close, Eid al Fitr is a popular time to gift home appliances – so the time leading up to Eid al Fitr 2021 is a recommended time to promote these items.
One of the most important activities for Eid in UAE, KSA and the rest of the Arab world are gifts for children, friends, family, coworkers, business associates, spouses, neighbors and more!
Eid holiday gifts are many and varied, and may include flowers, watches, jewelry, home accessories, game systems for kids, and home appliances as mentioned earlier.
ArabClicks Tip: If you have not already, release your list of recommended Eid al Fitr gifts to your followers so they’ll pamper their friends family and loved ones and you’ll earn CPA/CPA commissions! Then just login ArabClicks (or Sign up) & get the best coupons and deals on these offers – so you earn lots of money this Eid al Fitr 2021.
Perfumes and Grooming
Especially after a month of fasting, people will want to make themselves more attractive for the Eid holidays. Promote makeup for women, grooming products for men, and perfumes for both! Just login to ArabClicks (or sign up) & get the best coupons and deals on these offers – so you earn lots of money this Eid al Fitr 2021.
After a month of spirituality and modesty, (and before that at home due to Corona) people will want to dress up and show their colors if even at home with their families. From the second and third week of Ramadan 2021, your audience will be shopping for amazing outfits to celebrate the Eid in UAE, KSA & the rest of GCC/MENA.
Promote clothes, shoes and accessories so you audience can sport the trendies styles for Eid Al Fitr. Just login to ArabClicks (or Sign up) & get the best coupons and deals on food offers – so you earn lots of money this Eid al Fitr 2021.
Shopping Trends After Eid al Fitr 2021
From the afternoon and evening of Eid al Fitr 2021, the number of purchases is predicted to increase, and will continue several days after the Eid holidays. After the main celebrations of Eid in UAE, KSA, Kuwait, Egypt and the rest of GCC/MENA, your audience will return to shopping online.
There are several reasons that they will visit ecommerce stores to purchase at this time, the most important of which are:
Eid al Fitr 2021 discounts and big offers
Eid al Fitr sales offer one of the most important reasons for your audience to visit their favorite online stores during the holidays. It is their last chance to buy what they want with the possibility of saving money from holy month online festivities and sales.
Festivities last for at least three days, and during this time, gift-giving does not stop.
You can make a lot of money during this time promoting last-minute gifts like flower, chocolate, stuffed animal or fruit basket delivery.
But don’t forget to promote larger gifts like watches, jewelry, and home appliances, because many of your audience will want to buy these items for their loved ones.
Promote gift offers during Eid to earn big – login to ArabClicks (or Sign up) so you can get your ArabClicks tracking links and coupons for these offers and earn money this Eid al Fitr 2021. Eid Mubarak!
Special Occasion Food Purchases
Especially for those no longer under lockdown the idea of going out to a restaurant for Eid in UAE, KSA or other GCC/MENA locales will be very appealing.
For those still under lockdown, takeout will continue to be very popular.
Promote restaurant discounts and delivery and earn big! Just login to ArabClicks (or sign up) so you can get your ArabClicks tracking links and coupons for these offers and earn money this Eid al Fitr 2021. Eid Mubarak!
Young People Shopping
Return to Normalcy
Promote these offers during Eid al Fitr 2021 – and a few days after & you’ll earn big.
With the end Ramadan and Eid, your audience will return to their normal lives (although some may still be under lockdown because of Corona). But many will be looking to take advantage of the end of the big Ramadan/Eid holiday sale season to buy items they need in their daily home and work lives.
For those under Corona lockdown still, most of the above list will apply, with the addition of more home grocery delivery.
FOMO from relatives and friends
Eid Mubarak! Since people will be visiting their relatives and friends, they may catch purchase envy – or simply good recommendations – from the recent electronics, watch, or home appliance acquisitions of those close to them.
This alone spurs a lot of Eid holiday purchases as your audience works to mirror the second and third week of Ramadan purchases that many of their friends and family made.
More Tips to Earn During Eid al Fitr 2021
Make your Eid holiday promotions an extension of your Ramadan campaigns.
Focus on the offers and categories that generated the most sales, keep an eye on your audience engagement and requests and give them what they’re asking for.
As mentioned in the beginning of this article, with ArabClicks’ Ramadan PDF Guide, you can build your marketing and promotional strategy for the entire Ramadan 2021 season, including Eid al Fitr.
Use the following ArabClicks Guides & Tools to optimize your marketing and promotional campaigns:
- What Changed this Year? 9 Trends for your Ramadan Marketing Strategy
- Target your Content in Ramadan
- Ramadan Deals Calendar – a calendar view of ArabClicks’ hottest live coupons & sales, updated in real-time
- Ramadan Insights Page – marketing calendars, brand insights, advertiser bonuses & more!
Use the promotion calendar on page 10 and divide the Ramadan season into separate periods of time according to our expectations about online shopping activities.
The second and third week of Ramadan is witnessing amazing growth in sales – many of these sales are in preparation for the celebration of Eid al Fitr.
Carefully follow the research we’ve provided you, and you’ll earn this season and have an Eid Mubarak!
Share in the Joy of Eid al Fitr 2021!
- Get on social and connect with people offering blessings, wishes and greetings for the season.
- You can create a special profile photo, logo and background for the festival, and put up special creative or a festive theme if you are a website publisher.
- Create a special post or video for the Eid holiday. For a personal touch, you can even highlight your family traditions and customs in a fun video post – and encourage them to share theirs too.
- Write your audience back when they post-holiday greetings – and strengthen the connection you share. This connection and trust will pay off later, believe us.
Eid Mubarak! We hope you’ve enjoyed ArabClicks guide to successful affiliate marketing in Eid al Fitr 2021!
To recap, Eid al Fitr has two main marketing seasons – a week or two before the holiday starts and again beginning a day after the Eid holiday has arrived. Tailor your marketing strategy for each period using the categories and offers outlined in the guide above.
Furthermore, don’t forget to engage with your audience and emphasize and develop the strategies that are already working for you in your channel.
Also, the more you can do to create a festive Eid feeling in your channel in preparation for, as well as during and after the holiday, the better.
Lastly, always promote with the latest sales and discount coupons for the offers you’ve chosen to promote. Your audience will understand that they can trust you to find the best deals on the brands they shop, and they will come back to your channel to find deals in the future – thus ensuring that your present efforts make you money into the future.
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Your 2021 budget will thank you!