When you first start affiliate marketing, you’ll notice a lot of new industry-specific jargon thrown around that can leave you confused. From Advertiser through Commission, we at ArabClicks hope that part 1 of this mini-dictionary will cut through the confusion and help simplify some of the terms you’ll see on our site.
Let’s start at the very beginning! This post will cover terms that start with A,B,C:
Advertiser – the merchant who creates and/or sells the product. They can be big or small, local or worldwide companies. Popular ArabClicks advertisers include Noon, Emirates, GroupOn, Tajawal, Sprii, Sivvi and Faces.
AdGroup – Also ArabClicks Display – A solution for optimizing banner ad space so only the highest converting offers show on your webpage.
Affiliate – A person (or group) who runs a social channel or owns a website, and earning commissions for sending leads or sales to an advertiser.
Affiliate Agreement – The Terms & Conditions that regulate the relationship between the affiliate and the advertiser – including commission amount and type.
Affiliate ID – The unique ID number issued you when you sign up with an affiliate network. This ID will be a part of your affiliate links so your sales can be traced.
Affiliate Link – A unique web address that sends a customer to an advertiser’s website and identifies the affiliate who sent them. These links are embedded in banners, text etc.
Affiliate Marketing – A profit sharing strategy where a website or social channel owner receives a commission for sending a lead or sale to an advertiser.
Affiliate Network – also Network. The party who mediates the advertiser/affiliate relationship. ArabClicks, an affiliate network, provides services to both affiliates and advertisers.
Affiliate Tracking – also Tracking. The record of clicks and conversions using an affiliate’s unique link or discount code.
Analytics – A tool used by website or social channel owners to understand who and how many their visitors – and actions taken while visiting their site.
Animated GIF – A very short repeating animation often used for display or banner ads.
App-Based Offer – An affiliate program that is only valid for leads and sales made through the advertiser’s mobile app.
Approval-Based Offer – An advertiser offer that requires special approval before an affiliates can promote it.
Approval Rate – Percentage of sales with an advertiser that are validated. This indicates a low-product return rate.
ArabClicks Network – The only affiliate network designed by and for Arabs. The network offers a full affiliate services in both Arabic and English and a palette of smart simple tech solutions so affiliates can make more money, more easily.
Banner Ad – A visual advertisement on a website featuring a website, product, or service. Banners can use still pictures, flash movies, or even animated GIFs.
Blog – A blog is a website made up of multiple chronological text entries. It can cover any topic the writer wants and include also photos, videos and other media. It’s one of the best mediums for affiliate marketing.
Bonus – A sum of money an affiliate receives on top of their normal commissions for a special achievement like sending new customers, or winning a contest.
Brand Bidding – The practice of using an advertiser’s trade name in an affiliate’s paid advertising. This is forbidden by many affiliate programs, so always check the advertiser’s terms and conditions before using such a marketing strategy.
Browser – A piece of software on a computer, tablet or phone used to access various web addresses.
Campaign – A planned affiliate marketing effort executed on paid or free internet channels. The process continues with the gathering of analytic data and comes full-circle with a re-evaluation for the next campaign.
Campaign Optimization – making changes to a marketing campaign to improve its results.
Charge Back – A cancelled sale that causes a commission to be stopped.
Click Through – When a user clicks a link that lands them on an advertiser’s site.
Click Through Rate – Percentage of visitors that click a link to visit the advertiser.
Commission – The share of the revenue that the affiliate receives when they refer someone to an Advertiser website and the person takes an action. These actions could include submitting information in a lead form or purchasing a product.
Commission Table – A chart published by an affiliate network which breaks down differing affiliate commissions for a single advertiser based on product type.
Conversion – A sale or lead that results in a commission.
Conversion Rate – Percentage of clicks that end in a sale or lead.
Conversion Report – A report published by the affiliate network where an affiliate can see their sales broken down by traffic source, offer, date, and transaction ID.
Conversion Validation – The process whereby an advertiser verifies each customer transaction to ensure there are no charge-backs or invalidations of any kind. This can take up to 30, 60, or 90 days depending on the advertiser after which the commissions are released.
Cookie – A piece of data sent from a website and stored on the user’s computer by the user’s web browser. The cookie stores information like user preferences, registration information, and shopping cart contents.
Cookie Life – The cookie’s duration, also known as “cookie life,” depends on the advertiser and will be delineated in the advertisers’ terms and conditions. For example, if the cookie life is 10 days, when someone clicks on your affiliate link, you’ll be paid a commission for any purchases that visitor makes throughout the 10 days after the original click.
Cookie Expiration – The date a cookie is set to expire.
Coupon Code – A discount code used at checkout on an advertiser’s site to give the customer a discount. Check ArabClicks exclusive discount codes – Here
Coupon Attribution – also Coupon Redemption. A unique discount code issued to an affiliate by an advertiser that is used to track the affiliates sales without a tracking link.
Coupon Redemption – A unique discount code issued to an affiliate by an advertiser that is used to track the affiliates sales instead of a tracking link.
CPA – Commission Per Action. This is a set amount the affiliate receives when someone purchases, regardless of the purchase amount.
CPS – Commission Per Sale. This is a percentage of the sale amount that the Affiliate receives, and will be bigger or smaller according to the purchase amount.
CPL – Commission Per Lead. This is a set amount that the affiliate receives per lead, regardless if it results in a sale or not.
CPC- Cost Per Click. An online payment model where an advertiser pays for each click made on their banner ad.
CPM- Cost Per Mil (=thousand in Latin). An online payment method where advertisers pay for every 1000 views or impressions of their banner ad.
CTR – See Click Through Rate.
Creative – Used to refer to the graphics associated with an online marketing campaign (Eg. banner ads)
Customer – This is the end-user, the party that purchases the product online, and in many ways the most important party in affiliate marketing. Without sales, there is no income to be shared, and neither the advertiser nor the affiliate makes a profit.
We hope this post has helped you cut through some of the confusion that can arise when you hear various affiliate marketing terms. Keep a look out for the Affiliate Terms Dictionary Part 2!
Also, to learn more about affiliate marketing, check out our comprehensive Beginner’s Guide to Affiliate Marketing – or check out our great videos and step-by-step guides.
Or simply sign up with ArabClicks and learn as you go!