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TERMS AND CONDITIONS

Farfetch Promotions

•       Affiliates must only promote offers/events/promotions communicated to them through the affiliate channel.
•       VIP Private Sale and Private Sale are invitation only events and must not be shared or advertised on any website, blog or social media account
•       Commission will not be paid if the above terms are broken

De-Duplication

Farfetch will be de-duping against the following channels across all affiliates:

•       Email *We will still pay the affiliate if the user enters Farfetch after visiting an affiliate site, on the following email types: Saved items, Abandoned Basket, Transactional, Welcome and Wish list
•       Another Affiliate
•       Generic PPC Ad
•       Display
•       Refer a friend code used at checkout

PPC

•       Publishers are not allowed to send traffic directly to the Farfetch website
•       Publishers are not allowed to display their ads when the brand name is entered as a search keyword
•       Publishers are not allowed to display their ads when misspellings of the brand name are entered as search keywords
•       Publishers are not allowed to display their ads when the brand name plus generic words are entered as search keywords
•       Publishers are not allowed to use the brand name in the display URL
•       Publishers are not allowed to use the brand name within the title and description
•       Publisher should add the brand name into the negative keywords (thus preventing publishers from appearing in brands + generic)
•       The following specific keywords should not appear in the publisher ads:

o   farfetch.com

o   www.farfetch.com

o   far-fetch

o   farfetch

App Tracking

• App tracking is only valid on more recent versions of the Farfetch app - in older versions the customer will be led to the mobile site instead

• App sales are also currently tracking shipping & tax so will be regularly amended before approval.